From which levels can a business need be identified?

A business need can be identified from multiple perspectives within an organization, and "both top-down and bottom-up" approaches are essential in understanding and articulating these needs.

In a top-down approach, senior management often sets strategic goals that can highlight business needs at a higher operational level, guiding the organization’s direction. This method ensures alignment with broader business objectives and facilitates the identification of needs that may not be immediately apparent at lower operational levels.

Conversely, a bottom-up approach involves insights from employees and stakeholders at all levels of the organization who are in the trenches and may identify practical challenges and requirements that need addressing. This grassroots perspective can bring to light operational inefficiencies or unmet needs that higher management may overlook.

Combining insights from both approaches provides a comprehensive view of business needs, ensuring that organizations can effectively address issues from different angles and create solutions that serve the entire organization. This collaborative identification process can lead to more informed decision-making and ultimately better business outcomes.